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Article: AdBrite Becomes First Fully Transparent Ad Exchange to Provide Real-Time Bidding.

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Marketing Weekly News
Article date:
November 21, 2009
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AdBrite, Inc. announced that it has become the first fully transparent ad exchange to offer real-time bidding. Unlike any other exchange, AdBrite's version of real-time bidding allows marketers, ad networks and demand-side aggregators to purchase advertising on an impression level basis, with full visibility as to the properties they are buying, across over 100,000 sites in the AdBrite exchange.

"AdBrite's real-time bidding allows our advertisers to layer on their own proprietary client data at the impression level to decide on the relevant bid for the impression and receive feedback in real-time if they win or lose the impression. Reaching the relevant user is ...

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