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Article: Microbusinesses: Wake Up and Smell the Coffee!
- Article from:
- Marketing Weekly News
- Article date:
- November 21, 2009
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According to new research, small and medium-sized businesses (SMBs)1 may not be doing everything they can to save money in this tough economy. A survey conducted by Harris Interactive[R] and commissioned by Earthtone, shows that 20 percent of microbusinesses never shop online for products and services. In addition, 40 percent of SMBs never compare suppliers for ongoing service contracts such as printing and cleaning.
It is not a secret that by shopping online, consumers and businesses can save money, find special offers and coupons, as well as enjoy quick and easy ways to buy products or services in the comfort of their homes and offices. Surprisingly, some ...