|
|
Article: Campari[R] Broadens Global Reach with Refreshed Worldwide Digital Media Strategy.
- Article from:
- Marketing Weekly News
- Article date:
- November 21, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Campari[R], the legendary one-of-a-kind spirit, announced the launch of their new worldwide digital media strategy. Beginning with a redesigned Web site, Campari will continue their existing consumer awareness platform highlighting bold, unique flavors, distinctive imagery, and Campari's signature "Red Passion." In addition, Campari has updated its presence on Facebook and launched an iPhone application to complete the first three elements of its global approach to digital media integration. With a focus on cocktails that span from classic favorites to contemporary creations, this new strategy will be a catalyst to continue the worldwide passion behind the Campari brand.
Related newspaper, magazine, and journal articles:
|
|
Article: Nielsen Signs New Contract with Skyy Spirits.
Business Wire;
October 25, 2007 ;
700+ words
... ... new agreement with Skyy Spirits, a Gruppo Campari company and the definitive ... boundaries to bring Skyy Spirits and Gruppo Campari data that they can ... retailers and consumers. Skyy Spirits manages Gruppo Campari's portfolio in the ...
|
|