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Article: Fleishman-Hillard Partners with evolve24 on Integrated Media Measurement and Reputation Management Solution.
- Article from:
- Marketing Weekly News
- Article date:
- November 21, 2009
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Fleishman-Hillard International Communications announced a selective co-marketing and product development agreement with evolve24, a business analytics and research firm with leading capabilities in the measurement of perception, reputation and risk. This agreement will drive science-based advances in communications planning and reputation management that are shaped by both traditional and social media.
One key element of the partnership is providing clients with powerful web-based analytical software called The Mirror that delivers data in near real-time to the desktop. The Mirror integrates both traditional media content and social media coverage, including ...