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Article: Video: Tide Invites Consumers to Help Renew a Sense of Hope to Communities Affected by Natural Disaster Through the '1,000 Load Challenge'.
- Article from:
- Marketing Weekly News
- Article date:
- November 21, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Continuing its ongoing commitment to helping those affected by natural disaster, Tide Loads of Hope launched the "1,000 Load Challenge" to rally Americans to show their support for the program. Tide is asking consumers around the nation to help them reach a goal of selling "1,000 loads" of Tide vintage t-shirts. If America reaches the goal, Tide Loads of Hope will donate $50,000 to its long-time partner and the nation's largest domestic hunger-relief charity, Feeding America, to help disaster victims. One hundred percent of the proceeds from the sale of the Tide Loads of Hope vintage tees will continue to aid families who have been affected by natural disaster. The tees ...