Article: Ad Shop Wins Fifth Consecutive Creative, Innovation Award in 2009.

Article: Tecate Light Launches First Dual-Language ...
Business Wire;  June 30, 2008 ;     700+ words ... ... in the history of the brand equity, Tecate Light announced today the launch of a dual ... flavorful light beers in favor for Tecate Light. To achieve this, two separate :30 ... bad habits and invites them to try a Tecate Light. The Spanish-language execution of ...

Article: Ad Shop Wins Gold, Silver for Tecate Light TV ...
PR Newswire;  September 19, 2009 ;     700+ words ... ... a first for the agency, the Tecate Light team takes the top spots in TV ... gold for best campaign for its Tecate Light "Papas Aguador" spot and winning ... award in the TV category for Tecate Light's "Papas Medias de Seda ...

Article: Tecate Selects Newly Formed Adrenalina as Agency of Record for ...
Business Wire;  November 26, 2007 ;     700+ words ... ... record (AOR) for Tecate and the new Tecate Light. The assignment will be effective immediately ... driven creative to support Tecate and Tecate Light and will work closely with Tecate ... rush. We plan to take the Tecate and Tecate Light brands to a whole new level of connection ...

Article: GOLD WINNER: TV; TECATE LIGHT'S PAPAS CAMPAIGN: ...
Advertising Age;  September 21, 2009 ;     700+ words ...Byline: LAUREL WENTZ TECATE LIGHT'S PAPAS CAMPAIGN: "AGUADOR LANZAMIENTO, "LECCION, "MEDIAS ... SADA AGENCY: ADRENALINA, NEW YORK Marketing challenge: New Tecate Light beer had to stand out to Mexican-Americans in a crowded light ...

Article: Tecate light.(SPORTS BUSINESS)(Toyota Grand Prix ...
Los Angeles Business Journal;  April 13, 2009 ;     600 words ... ... sponsor Tecate beer wants to highlight its lighter side. The Mexican brewer will emphasize its light brand. "We believe that Tecate Light works better with the event and consumer at the event," said Carlos Boughton, Tecate brand director. Tecate started as ...

Article: Adrenalina Honored at El Ojo de Iberoamerica ...
Wireless News;  November 10, 2009 ;     321 words ... ... a silver trophy at the El Ojo de Iberoamerica Festival ... its creative work in the El Ojo Classic radio category ... Aires, Puerto Madero. "El Ojo is further recognition ... Tecate and sister brand, Tecate Light, Adrenalina recently embarked ...

Article: El ojo teatral.(TT: The Theatrical Eye)
Siempre!;  September 17, 1998 ;     700+ words ... ... reciente libro de Guillermo Schmidhuber, El ojo teatral, donde se recopilan varios textos ... De falsos epitafios y otras muertes. En El ojo teatral Schmidhuber escarba en el arcn ... futuro del teatro ... " (p.45). Pero El ojo teatral de Guillermo Schmidhuber se vuelve ...