|
|
Article: Ford and Chevrolet Claim Top Five Spots on AutoTrader.com's Monthly New Car Top 20, Four of Top Five Spots on Used Top 20.
- Article from:
- Marketing Weekly News
- Article date:
- November 21, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Ford and Chevrolet were the big winners in activity on AutoTrader.com in October. Models from the two brands captured all of the top 5 spots on AutoTrader.com's monthly Trend Engine report of the 20 most-viewed new vehicles on the site. Chevrolet and Ford were also the No. 1 and No. 2 most-viewed brands of new cars, respectively, on AutoTrader.com for the month.
"Both Ford and Chevy are riding waves of great publicity fueled by high reliability rankings, innovative marketing campaigns, incentives like the GM 60-day guarantee program and strong products," said AutoTrader.com President and CEO Chip Perry. "Consumers are responding to these messages and giving these ...