Article: Research reports from Washington State University provide new insights into social science.

According to recent research published in the journal Social Science Quarterly, "The competitiveness of the 2008 presidential primaries in both the Republican and Democratic parties has prompted a reconsideration of the role of delegate-selection rules in influencing the strategic behavior of presidential candidates. Using advertising and candidate state-visit data from the 2004 and 2008 presidential nominating campaigns, we reexamine the strategies presidential candidates use when competing for the nomination of their party."

"Using the Wisconsin Advertising Project Data from 2004 and 2008, we estimate several multiple regressions designed to analyze the factors ...

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