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Article: Porter Novelli Wins Gold from Medical Marketing & Media for Best Unbranded TV Ad.
- Article from:
- Pediatrics Week
- Article date:
- November 21, 2009
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Global public relations leader Porter Novelli announced that it received the Gold Award from Medical Marketing & Media for best unbranded TV advertisement/campaign. The award honored the agency's work, done on behalf of its Shire Pharmaceuticals client, on the public service campaign titled "Adult ADHD is Real."
In collaboration with Attention-Deficit/Hyperactivity Disorder (ADHD) advocacy groups ADHD Coaches Organization (ACO), Attention Deficit Disorder Association (ADDA), and Children and Adults with Attention Deficit/Hyperactivity Disorder (CHADD), and Shire, Porter Novelli sought to raise awareness that ADHD can affect adults as well as children, and to ...