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Article: Strategy Analytics: Consumers Express High Mobile Operator Loyalty.(Report)
- Article from:
- Telecommunications Weekly
- Article date:
- November 18, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Strategy Analytics has found that mobile phone consumers in both the US and Western Europe show relatively high intentions of staying with their current operator when purchasing their next device. Respondents from AT&T and Verizon Wireless in the US, O2 and Orange in the UK, and T-Mobile in Germany, report particularly high levels of satisfaction leading to operator loyalty. The recent Strategy Analytics Wireless Media Lab report, "O2 UK Customers Report Highest Operator Loyalty," investigates loyalty to operators, as well as mobile service payment methods, average revenue per user, and operator churn. "In the US, 71% of users say they would 'definitely' or 'probably' ...