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Article: Kia's continuing quest for respect At last, Kia has arrived. But will respect follow? Once known for the price tag and the punchlines, Kia's latest effort is suprisingly solid.(Auto Weekly)
- Article from:
- The Virginian-Pilot (Norfolk, VA)
- Article date:
- November 13, 2009
CopyrightCOPYRIGHT 2009 The Virginian Pilot-Ledger Star. All rights reserved. Reproduced with the permission of the Dialog Corporation by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Kia is a brand that gets no respect. The company's value image and low-rent cars have made it the perfect punch line in late-night monologues; it's the Rodney Dangerfield of the automotive world.
Back in 2003 , when I reviewed the first Sorento, I wrote the following: "Some of my most unpleasant automotive experiences have been behind the wheel of Kias."
But that's no longer the case. Kia's products are rapidly improving, so much so that perhaps it's time to find a different automotive punching bag.
Hyundai bought Kia out of bankruptcy back in 1997, and Kia's product lineup has turned a corner thanks to former Audi designer Peter Schreyer, ...