Article: Using the direct approach. (TR Digital Production's use of direct imaging printing)

Digital imaging center enjoys the quality and repeatability of on-press plate imaging.

Atlanta-based TR Digital Production prides itself on being the first to implement on-demand, direct imaging printing in its locale. The 10-year-old digital imaging center-which, with 50 employees and only one salesperson, generated $4 million in sales in 1997 - also offers Web site creation, wide-format printing, digital photography, multimedia presentations, CD mastering, and video services.

"Our reputation among our clients is that we're early adopters of technology," says Forrest Robinson, TR Digital's president. "When our clients are in need of a service, they assume ...

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