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Article: How to find an economic consultant. (The Consultants' Corner)(Column)
- Article from:
- Business Economics
- Article date:
- October 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 The National Association for Business Economists. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The single question that was raised with the greatest frequency among those who responded to the initial column was, "How do I find clients?" Even among seasoned veterans, the need to keep the client pipeline full is a never-ending challenge. It is very likely that effective marketing ideas will be a continuing conversation in The Consultants' Corner.
To begin this discussion, however, we are going to turn this question upside down: "If someone were looking for an economic consultant, where would they look, and what would they find when they look there?" So often we focus so much of our marketing resources on identifying and soliciting potential clients (who don't ...