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Article: Up against the big boys.(Decleor UK)(Company Profile)
- Article from:
- Cosmetics International
- Article date:
- October 10, 1998
- Author:
CopyrightCOPYRIGHT 1998 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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David Lieber knows that he is part of something special. A man who all his working life has been involved with the health and beauty business, he is now committed to a family-owned brand which is competing against multinational giants and winning.
As owner of Decleor UK, Lieber runs the French parent company's most successful distributor. The brand is available in 60 countries around the world, so this is no mean feat. But on meeting Lieber, you can't help feeling that his enthusiasm for the brand is a major key as to why he does so well. `If you use your imagination and give service with a good product and have a team that's dedicated you can move mountains,' he ...