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Article: It pays to know the modern bride.
- Article from:
- Gifts & Decorative Accessories
- Article date:
- October 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In this changing world, there's no such thing as a traditional bridal customer.
Each year, the bridal industry generates some $35 trillion in sales. While there's no sure-fire recipe to securing a piece of that matrimonial pie, understanding the facts and figures of today's bride can give you the advantage you need to serve her better. From her age to her education to the hours she works, anything that makes up the profile of the modern bride is instrumental in creating her tastes, her desires, her needs.
Today's bride is older than the generations of brides that preceded her. The 1990 U.S. census shows the average bride to be 29, up from 26 in 1980. ...