Article: Impression management and cross-cultural adaption.

The presence of a world economy has forced individuals and groups representing various organizations, historically foreign to each other in terms of language, norms, and culture, to interact actively and communicate with each other to conduct business. These interactions are difficult, often because of ignorance of cultural standards and basic cultural aspects of routine communication. For expatriate business managers, successful interpersonal relations are thwarted through miscommunication, misperception, and misevaluation by both parties to the interaction (Giacalone & Beard, 1994). Unsuccessful interpersonal relations strain communication between unfamiliar organizations ...

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