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Article: On the frontier of global marketing: how to succeed in Russia and other untapped markets.
- Article from:
- Montana Business Quarterly
- Article date:
- June 22, 1998
- Author:
CopyrightCOPYRIGHT 1998 University of Montana. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Editor's Note: The headlines have changed dramatically over the course of the summer. When this article was written early in the summer, news stories about Russia touted its economic recovery. During the two months it took to produce and print the Montana Business Quarterly, the economic situation changed drastically. An economic crisis began when the Russian government devalued its currency, the ruble. Since then, the ruble has lost more than 80 percent of its value, the Central Bank has defaulted on its ruble-based debts, and stock markets have dropped to new lows. Russia's faltering economy has also added to the political strife and uncertainties throughout the county.
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