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Article: Smart marketing pays. (long-term care facilities' marketing techniques)
- Article from:
- Nursing Homes
- Article date:
- October 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 Vendome Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Some of the old ways won't work anymore. So, what's new and useful?
Long-term care facilities today face a volatile and highly competitive marketplace. They must market smarter and network better than ever before. Some do, others don't. Some are stuck in a time warp - they are marketing as they did 20 years ago, even though everything has changed. When confronted with the necessity for change, their response and mantra is "We've always done it this way!" That's not only dumb, but also dangerous. As the industry approaches the millennium, it needs a reality check and a wake-up call.
Reality Check
Some owners and operators believe that just because they ...