Article: Golden arches east: McDonald's in East Asia.

James L. Watson (ed), Golden Arches East: McDonald's in East Asia. Stanford, CA: Stanford University Press, 1997, 265 pp.

Although food and foodways are central facts of social life, they have been examined relatively infrequently in sociology. Indeed, in works from Karl Marx to Talcott Parsons, the human need for food, social activities taken to meet that need, and the cultural meanings of food have largely been taken for granted -- treated either as a peripheral consideration, or not examined at all. (Some few exceptions include Georg Simmel's work on "The Sociology of the Meal" (1910), Norbert Elias' The Civilizing Process (1939) and Thorstein Veblen's The ...

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