|
|
Article: Animation cels products: commercials in Canada.
- Article from:
- Take One
- Article date:
- June 22, 1999
- Author:
CopyrightCOPYRIGHT 1999 Canadian Independent Film & Television Publishing Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The animated commercial in Canada has come a long way in 50 years. Through experimentation and ingenuity, styles and techniques have broadened. Flat 2-D cartoons became a thing of the past. Once ghettoized in the 13-and-under category, animation is used not only to promote milk products, but also for sophisticated "adult" campaigns peddling Nike running shoes, beer, cold medicines and 7Up. Now, many advertisers view animation as an ideal vehicle for the soft sell.
It wasn't always so easy for animators. In the late 1940s, Budge Crawley had a corner on commercial jobs in Canada and he got steady commissions from government agencies like the National Film Board. ...