Article: Day without Big Macs.

Imagine a day without Big Macs. That's what Britons experienced as one of the early effects of the mad cow crisis which has decimated a centuries-old way of life and has sent shock waves around the world. That this human and cultural tragedy should have a silver lining is a cause for hope; McDonalds, the ultra-rational super corporation with its global "let them eat burgers" mission, was unable to sell its iconic product, the Big Mac, for a day. This interruption of "business as usual" demonstrates the limits of the "freedom" of the market. For one day, the market was not free. British "burgers" of McDonalds, the global supra-state, were denied the ability to eat the ...

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