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Article: Selling the work ethic: from Puritan pulpit to corporate pr.
- Article from:
- New Internationalist
- Article date:
- May 1, 2001
CopyrightCOPYRIGHT 2001 New Internationalist Magazine. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Selling the Work Ethic From Puritan Pulpit to Corporate PR
by Sharon Beder Zed Books ISBN 185649 8845 9; ISBN 090801148200 (in Australia)
Long, hard work gives little social benefit and only meagre financial reward to the majority of the world's workers. Yet we struggle to find alternative ways of structuring our lives or challenging these dictated values.
Science and technology specialist Sharon Beder outlines both the origin and practice of the `culture of work' in which the wealthy are respected and inequality is justified. She shows that those who benefit most from them have promoted these values through social and corporate propaganda.
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