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Article: Medical mailbox. (includes smoking program, smoking-cessation gum, Blue Cross insurance, herpes research) (column)
- Article from:
- The Saturday Evening Post
- Article date:
- April 1, 1984
- Author:
CopyrightCOPYRIGHT 1984 Saturday Evening Post Society. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When the smoke clears at Dow Chemical Company next year, the firm may have a lot fewer cigarette-smoking employees, thanks to the innovative Stop Smoking and Save program (SSS) that has won them the Benjamin Franklin Award.
Dow's freeport, Texas, division has 7,000 employees, of whom 2,178 are smokers. More than half the smokers have expressed their desire to quit smoking and are signing up for SSS in hopes of winning prizes, including one of several fabulous trips-for-two to exotic destinations.
To be fair, the company is inviting ex-smokers to join the fun as well. They can be eligible for prizes, too, by taking a smoking employee as a buddy and ...