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Article: Pantene aims for added luster. (Taking Shape supplement - body, bath and hair products)
- Article from:
- WWD
- Article date:
- May 11, 1984
- Author:
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Copyright informationCOPYRIGHT 1984 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WILTON, Conn. -- "The Pantene line doesn't have the awareness it should," said Russ Rogge, vice president and marketing director of the Vicks Toiletry Products division at Richardson-Vicks, Inc., wich bought Pantene from Hoffman-Laroche in 1983. Vicks executives said the company is trying to heighten awareness of the line through better organized and more consistent promotional programs, increased advertising -- including a return to television -- and product introductions.
Late this summer, Pantene will introduce new styling products -- a mousse, sculpting gel and hair spray, which will be part of the company's salon and department store lines. According to Rogge, ...
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