Article: Pantene aims for added luster. (Taking Shape supplement - body, bath and hair products)

WILTON, Conn. -- "The Pantene line doesn't have the awareness it should," said Russ Rogge, vice president and marketing director of the Vicks Toiletry Products division at Richardson-Vicks, Inc., wich bought Pantene from Hoffman-Laroche in 1983. Vicks executives said the company is trying to heighten awareness of the line through better organized and more consistent promotional programs, increased advertising -- including a return to television -- and product introductions.

Late this summer, Pantene will introduce new styling products -- a mousse, sculpting gel and hair spray, which will be part of the company's salon and department store lines. According to Rogge, ...

Related newspaper, magazine, and journal articles:

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!