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Article: Fast food can make fast bucks or cause rapid disintegration. (food service operations in gas stations)
- Article from:
- National Petroleum News
- Article date:
- August 1, 1984
- Author:
CopyrightCOPYRIGHT 1984 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Only a few years after gasoline marketers learned to be grocers, they are starting to sink their teeth into a new trade--fast food service. At projected gross margins of 50% and up, marketers feel they can make a faster buck frying chicken than they can pumping gasoline.
But what has been called one of the most popular tie-ins is getting mixed reviews from marketers. The same jobbers who enter the business licking their chops at potential profits can leave it licking their wounds from food service regulations, labor expenses, utility costs and inventory control problems. Even successful fast food/gasoline marketers say this business is not for everybody.
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