Article: Converted to luxury; GN Associates transform a one-time nursing home into Le Pavillon, a five-star hotel in Stamford, Connecticut.

What is intriguing about this project is not only the design aspect--conversion of a nursing home into a luxury hotel--but also the marketing concept behind it, which opened up a whole new market for top-caliber hotels in Stamford, Connecticut.

The background, as detailed by Carol Groh, executive vice president of GN Associates, goes like this: Originally, the 1960s-built structure was a nursing home; later it had been transformed into a mediocre hotel. When Hotel Holdings, a Hong Kong-bsed hotel management corportation, purchased the property, they decided, after extensive background research, that a luxury hotel created to cater to the corporate headquarters ...

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