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Article: Halston to get rtw back from Beatrice.
- Article from:
- WWD
- Article date:
- October 4, 1984
- Author:
CopyrightCOPYRIGHT 1984 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- "I think it's a rebirth," Halston said Wednesday. "It's an upbeat, happy sort of thing. It's new frontier."
The designer had signed the day before a letter of intent with Playtex, Inc., to regain ownership of his made-to0order and high-price ready-to-wear business, which he sold to Norton Simon, Inc., in 1973. Play-tex, a subsidiary of Beatrice Cos., will keep control of the Halston fragrances as well as the contract Halston signed with J.C. Penney in 1983 for a cheaper Halston III line.
The deal, which is to be announced this morning, is the latest chapter in a tale that has been slowly unfolding all summer. While the designer took refuge ...