Article: Deep, deep pockets. (John D. Rockefeller IV)

DEEP, DEEP POCKETS

WHEN HE stepped down several years ago as chairman of Jimmy Carter's Coal Commission, West Virginia's Democratic Governor John D. (Jay) Rockefeller IV received as a farewell gift a huge silver bowl.

"Just what I've always wanted,' Rockefeller said, holding up the trophy. "It goes with my spoon.'

Though Rockefeller may joke about being rich--his personal fortune is thought to exceed $150 million--West Virginians have learned to take his money seriously. Four years ago, in what began as a tight race against former Governor Arch Moore Jr., Rockefeller spent $11.6 million, all but $245,000 of it out of his own deep pockets. His ...

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