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Article: The shops of ancient Rome; many of today's merchandising techniques have Roman origins.
- Article from:
- Interior Design
- Article date:
- February 1, 1985
- Author:
CopyrightCOPYRIGHT 1985 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Shops of Ancient Rome
From the ruins of Trajan's Markets in Rome to the archeological evidence of the small shops buried in the cities of Pompeii, Herculaneum and Ostia, it has been possible to reconstruct an accurate picture of commercial life in the ancient Roman world. Paintings and tomb reliefs illustrate in detail the interiors of a variety of shops and stores. And from under the lava of Mt. Vesuvius, loaves of carbonized bread, dried fruit, nuts, dishes, fabric, jewelry and even wine have been found to supplement our knowledge of the products sold in antiquity.
It is surprising how familiar are many of the retail scenes portrayed of the ancient ...