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Article: Cool wool program seen heating up.
- Article from:
- WWD
- Article date:
- June 12, 1985
- Author:
CopyrightCOPYRIGHT 1985 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Wool for spring and summer apparel, for the knitwear industry and for casual attire are three development targets of The Wool Bureau for the coming year, says president Robert Nahas.
The "cool wool" advertising campaign, which kicked off in 1983 for spring-summer 1984 and gathered steam last year for spring '85, has finally reached last year's goal: to get 10 retailers in major cities to co-op the effort, Nahas said. In 1984, the goal wasn't reached "mainly because merchandise was not sold in enough depth."
Initially, retailers were wary, he said. This winter, for example, one Southern retailer ran out of women's linen slacks and wanted to ...