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Article: Drink makers turn on the juice. (fruit juice markets)
- Article from:
- U.S. News & World Report
- Article date:
- November 18, 1985
- Author:
CopyrightCOPYRIGHT 1985 All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Drink Makers Turn On The Juice
Just about everyone has heard of the cola wars. Now, are you ready for the juice wars?
Already the field is crowded and competitive, and it's becoming more so. Latest to join the fray are soft-drink makers, who are rushing to market their juice-added sodas. "Everybody and his brother want to get into juice because it's a growing part of the dollar expenditure at the grocery store,' explains Gary Hess, beverage manager for Campbell Soup, which itself is entering the juice business.
To understand why, follow Karen Citron and her children as they wheel through the supermarket in Sharon, Mass. The kids occaionally ...