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Article: How magazine publishing stacks up. (financial performance review)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- February 1, 1986
- Author:
CopyrightCOPYRIGHT 1986 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Despite disappointing revenue growth over the first half of the 1980s, magazine publishers outperformed the communications industry in annual operating income growth and improved profit margins.
The publishers also proved themselves to be much more efficient asset users than did other communications businesses. Their greater efficiency exhibited itself not only in terms of operating income return on assets, but also in terms of cashflow return on assets.
These conclusions are drawn from the data presented in the third annual edition of Communications Industry Report, issued by Veronis, Suhler & Associates. The report carries data for 313 business lines ...