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Article: EDITORIAL: Welcome to 'Joe's Boring Carpet'
- Article from:
- Flooring
- Article date:
- June 1, 1990
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Copyright informationCOPYRIGHT 1990 Douglas Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Is creativity in merchandising dead? I'm beginning to think so.
I've spent some time lately taking a visual survey of retail floor-covering stores both locally and in cities where I've traveled. Mostly, I see the same store over and over.
The outside looks like a Laundromat - neon sign with "Joe's Boring Carpet" in red letters; huge windows through which you can see rows and rows of samples that all look alike; more often then not a hand-painted sign screaming that some line or other is 20-percent off and padding is free. What is the story here?
Other retail sectors feature merchandising that is vibrant and alive. We remain mired in a merchandising ...
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Article: Is The Contract Business Right For You?
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......keen insight into what's on their minds. I'll be sharing some of those answers with you in this new bi-monthly series for Flooring magazine. It will allow me to pass on a few preliminary observations, and maybe even a little wisdom. Let's start with one of the...
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