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Article: CONSUMER WISH LIST: FAST FOOD
- Article from:
- The Shopper Report
- Article date:
- June 1, 1990
CopyrightCOPYRIGHT 1990 Consumer Network, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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McDonald's is not a minute too soon in testing grilled chicken, soups, new beverages, and pastas as well as pizzas. More than a third of our respondents say they would very much "like to have healthier hot food (not just salads) in a fast food environment" (4.1/66%). No wonder our supermarkets are evolving into prepared food courts. Healthy fast food is a great image for supermarkets to develop. Notwithstanding who has the best, fastest, or cheapest burger, healthy fast food is the big turf battle for now. And we suspect that the winners here will be consumers who will increasingly find it quick and easy to eat well for taste as well ...