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Article: One Of The Group
- Article from:
- Flooring
- Article date:
- April 1, 1992
CopyrightCOPYRIGHT 1992 Douglas Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BY DIANE SOFRANEC
This is the second part in a two-part series about buying/marketing groups, franchises and co-ops.
Buying/marketing groups, franchises and co-ops are becoming increasingly popular in the flooring industry. In many cases, participants receive help with site selection, training, business-set-up, advertising and marketing. Also, high profit margins are likely due to group buying.
Such organizations are becoming so popular that, the International Franchise Association reports, a new franchise opens somewhere in the United States every 16 minutes. It is for this reason that Flooring does not guarantee the inclusion of every ...