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Article: Trends in Eastern Europe: Western packagers enter new European markets
- Article from:
- Food & Drug Packaging
- Article date:
- May 1, 1992
CopyrightCOPYRIGHT 1992 Stagnito Communications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Eastern Europe is undergoing political, social and cultural change at a rapid pace. The past few years have seen the Berlin Wall come down, East Germany reunite with West Germany and Communist rule over Eastern Europe corrode.
Western manufacturers and packagers are hoping to translate investments of capital, equipment and technology into increased sales and new distribution networks. Many Western-produced items will find huge populations of Eastern consumers eager to try something new or previously unavailable.
Small business in Poland, Hungary and Czechoslovakia grows at the rate of 30% annually despite political difficulties, according to Huryn ...