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Article: Fighting STICKY PROBLEMS: ACCESSORIES DISTRIBUTORS OFFER THE LATEST PRODUCTS AND, INCREASINGLY, THEY SHOW INSTALLERS HOW TO USE THEM.
- Article from:
- Flooring
- Article date:
- July 1, 1992
CopyrightCOPYRIGHT 1992 Douglas Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BY DIANE SOFRANEC
There's more to being an accessories distributor than just selling accessories. Another job that often befalls the accessories distributor involves helping retailers and installers learn more about the products on the market.
For instance, Sobol Sales Co., Cleveland, sells a full line of adhesives, tools, metal trims, padding and tape.
But the firm also offers product demonstrations and clinics that show how to use the products it sells. This benefits business in many ways.
'Frequently, after the seminars, you tend to sell the products that were shown,' says Bob Sobol, president of the firm.
'But much more importantly, ...