Article: REALLY GOOD PRODUCTS -- FOR WEIGHT CONTROL

Weight control is a battle ground of cliches like "a losing battle." But regardless of the current increase in our collective weight (unemployment and economic stress are fattening) and the cognitive dissonance or conflicting images between convenience foods and healthy foods, an increasing number of consumers feel they are winning or holding their own in the losing battle with the help of specific products. And most "think fat reduced foods do help to maintain or control weight" (3.2/96%). Among consumers under 30, agreement with that statement was over seventy-five percent.

Most are winning by switching goals from losing weight to controlling it. In addition to all ...

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