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Article: Flooring By Numbers:
- Article from:
- Flooring
- Article date:
- December 1, 1992
CopyrightCOPYRIGHT 1992 Douglas Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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AN EXCLUSIVE SURVEY DEMONSTRATES THAT THE MORE THINGS STAY THE SAME, THE MORE THEY CHANGE.
BY MARK S. KUHAR
Flooring magazine's 1992 industry survey (mostly covering business conducted in 1991) was conducted by Associated Market Research (AMR), an independent research firm. A total of 2,500 questionnaires were mailed to full-line retailers, contract dealers, contractors, specialty-flooring firms, paint/wallpaper firms, furniture stores and home centers all over the country. The study sample consisted of a universe of 408 usable returns, representing a response rate of 16.32 percent. According to AMR, the accuracy of responses falls within plus or minus 3.46 ...