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Article: The STATE of the INDUSTRY: JOE BEN OLLER, Harlan (Ky.) Daily Enterprise
- Article from:
- NewsInc
- Article date:
- April 1, 1993
CopyrightCOPYRIGHT 1993 The Cole Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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You ask me about competition and my answer may surprise you. We're a very small paper isolated in the Appalachian mountains. Our closest metropolitan city would be Knoxville. We cover local news. Our competition is not so much the television, or cable, or direct mail, or radio, or even another newspaper. It's preprint advertising.
It's distressing to watch advertisers go to preprint. I was at a paper in east Texas. It's downfall was the shift from ROP to preprint. Four grocery stores made the shift within two months, and we lost $200,000 for the year. No way a small newspaper can make up for something like that by tightening the belt. The money's just gone.
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