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Article: Designers: carving a niche. (women's swimsuit designers) (Best of Cruise supplement)
- Article from:
- WWD
- Article date:
- October 22, 1986
- Author:
CopyrightCOPYRIGHT 1986 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DESIGNERS: CARVING A NICHE
After a year of trying to establish themselves in the competitive swimwear market, some of the newer designer swimwear companies are ready to reap their rewards. By targeting their customers' needs, several are expanding their swimwear and coverup offerings and expecting significant sales increases for cruise.
Other firms which have flourishing designer swimwear businesses, such as Bill Blass Swimwear and Oscar de la Renta Swimwear, are also anticipating volume gains of 15 percent to 30 percent for cruise.
Overall, swimwear manufacturers said last year was a tough one for the designer swimwear market, which was ...