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Article: DOMESTIC MARKET FOR WASHING MACHINES GROWS RAPIDLY
- Article from:
- Indonesian Commercial Newsletter
- Article date:
- April 11, 1994
CopyrightCOPYRIGHT 1994 P.T. Data Consult, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The domestic demand for washing machines, especially that by households, has continued to grow with improvements in the people's purchasing power and increases in the population of houses. In Data Consult's estimates, the size of the domestic market for washing machines has been growing by an average of 21.8% per annum.
Despite the rapid market growth, the competition among different brands of washing machines has also been increasingly tight. In the last two years, South Korean-made Sapporo has been actively trying to undermine the domination of Japanese brands on the domestic market for washing machines.
Sapporo aims to secure a position in the market ...