Article: Jobbers' diversity is major snag in national fleet fueling efforts. (automated fleet fueling system, petroleum product marketing)

Jobbers' Diversity Is Major Snag In National Fleet Fueling Efforts

Imagine an automated fleet fueling system with sites along interstate highways across the country. The system would electronically produce reports on how each fleet car or truck was operating, saving fleet owners big bucks on maintenance and giving marketers a new diversification route. Then look at the real picture.

While dreams are the fuel of progress, many jobbers are finding out that a national, automated fleet fueling system is not an Easy Street to diversification, but a rocky road yet to be paved.

In the past two years, many jobbers have invested in this dream--some ...

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