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Article: Lina Lee: maverick on Rodeo Drive. (Beverly Hills)
- Article from:
- WWD
- Article date:
- December 4, 1986
- Author:
CopyrightCOPYRIGHT 1986 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Lina Lee: Maverick on Rodeo Drive
BEVERLY HILLS -- Rodeo Drive's most successful retailers are mavericks who take risks and build their own name while not relying solely on Rodeo's international magnetism.
Since opening nine years ago, Lina Lee has done just this and with her latest expansion, she could become the largest volume women's apparel retailer spawned on Rodeo.
Lee was the first Rodeo retailer to open a store in New York: In 1982 she took four locations in Trump Tower. In another bold move, Lee opened two stores in November in South Coast Plaza and in Dallas's Crescent. The South Coast Plaza store is 10,000 square feet, Lee's largest ...