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Article: How to get the most out of your yellow pages ads
- Article from:
- Automatic Merchandiser
- Article date:
- May 1, 1995
CopyrightCOPYRIGHT 1995 Johnson Hill Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Listing your comapny in the yellow pages -- it's a standard procedure. Most operators don't deny the significance of this seemingly simple marketing step. It's the question that arise when operators delve beyond a complimentary yellow pages listing that don't always wind up being so simple to answer.
Once a company reaches the decision to participate in the yellow pages, whether it be a display ad or a simple listing. on avalanche of questions is often triggered.
Questions such as: Which yellow pages directory should be utilized? What heading should the ad be listed under? Should the ad be a display ad? How large should the display ad be? Should color be used? ...