Article: Dyer straits. (fire damages m. dyer & sons; rebuilding sparks competitive comeback) (company profile)

Dyer straits

IT'S BEEN three years since fire roared through the Pearl City warehouse of moving and storage company m. dyer & sons, sending up in flames nearly everything Medford G. Dyer had built in 15 years of business. In the blaze's aftermath, Dyer sifted through his options: taking on the formidable task of rebuilding his company from the ground up--from the replacement of the gutted, $1-million storage facility, to the restoration of singed customer confidence--or simply giving up to do something else. It was a tough decision but, in the end, the 55-year-old Dyer chose to rebuild the small, family-owned transportation company. From the ashes, he's risen ...

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