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Article: Bits of Lace lures the self-indulgent shopper.
- Article from:
- WWD
- Article date:
- February 19, 1987
CopyrightCOPYRIGHT 1987 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Bits of Lace lures the self-indulgent shopper
CHARLESTON, S.C. -- After nine years, Bits of Lace, a better-price lingerie shop, continues to focus on luxe intimate apparel looks geared to a very selective audience. The company's approach to business has paid off as sales in its 725-square-foot location topped $350,000 last year.
"We have an affluent, selective and discriminating customer who has a special appreciation for the finest in lingerie," said Margaet Bobo, owner of Bits of Lace. "Focusing on luxury items and designer lines from the start, it's purely a shop for indulgences, appealing to the woman who likes to pamper herself -- a group that ...