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Article: New Horizons Venture Capital publishes directory of venture capitalists, notes new type of venture capitalist.
- Article from:
- PR Newswire
- Article date:
- March 4, 1987
CopyrightCOPYRIGHT 1987 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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>R F % TO BUSINESS DESK:
VENTURE CAPITALIST OF THE FUTURE: A NEW BREED OF CAT
SOLANA BEACH, Calif., March 4 /PRNewswire/ -- When it comes to venture capital, there is a new breed of cat on the scene, according to publisher and industry analyst Michael Johnson.
"Increasingly, specialized funds are being formed by marketing organizations in search of a product," said Johnson. "And while there are traditional venture-capital sources available, the new marketing-oriented venture capitalist is willing to take on projects that were previously shunned by venture capital funds.
"In many cases, since the new venture capitalist is providing ...