|
|
Article: Developing a market plan.
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- February 1, 1987
- Author:
CopyrightCOPYRIGHT 1987 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Developing a market plan
In my contacts with publishers of small magazines, I've been asked some worrisome questions that expose real gaps in fundamental knowledge about our business. I hope that in this and subsequent columns I can help publishers of smaller magazines span these gaps and thus enable them to avoid some potentially costly mistakes. This particular column will explain how to develop a market plan.
To succeed, the first thing the publisher of any magazine--large or small--must do is develop a solid market plan. To be effective, this plan must address three fundamental questions about the publishing operation:
Where are we now?
...