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Article: Mother's Day lifts expectations. (stores)
- Article from:
- WWD
- Article date:
- April 30, 1987
CopyrightCOPYRIGHT 1987 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mother's Day lifts expectations
NEW YORK -- A number of department and specialty stores across the country are gearing up for a strong Mother's Day intimate apparel business with special in-store presentations, designated shopping nights highlighting appropriate gift merchandise and elaborate print advertising campaigns.
Bloomingdale's is approaching Mother'd Day aggressively, according to Lee Fabris, fashion director for Intimacies, the intimate apparel department.
"The more feminine styled items become very important for Mother's Day gift giving," Fabris said. "And if they have a designer name, it's even better."
Fabris said ...